Wander Wise is a travel app and box that allows users to streamline their road trips. Users can put specific parameters on their trip, and our team will curate stops and other aspects of the journey to make the traveling experience more enjoyable.
For the mark, I wanted a vintage-looking logo to help drive the idea of road-tripping to the consumer. I chose to explore the shape of a bottle cap, and through multiple iterations, landed on this logo.
For the app interface, I developed a loading screen with mock-ups of 3 different sections of the app. I chose to incorporate a map graphic to help further drive the theme of traveling within the brand identity.
For the housing, I created a box that the customers would receive in the mail. This would contain all of the goodies that were curated for their trip. I chose to incorporate the orange to all for the box to pop.
The inside flap of the box includes a list of all the contents of the box and instructions on how to use each of the items.
Your box will also include a deck of cards that include a variety of road trip games to play to help keep you and your passengers entertained. The heart behind the games is to allow everyone to be connected and not be on their phones.
Your box will include a variety of cards that include Spotify codes for your custom playlists. There will be a card for each state that you are traveling through. Once you enter a state, scan the code and listen to the music inspired by that location.
Each box includes a t-shirt that is customized for each trip, allowing for a souvenir for your trip before you even leave. I chose to keep the back of the shirt the logo to allow for the brand awareness to be spread, and to keep the box cohesive.
You will also receive a package of snacks within each box. During your survey, you will get to choose between multiple varieties of snacks. This allows you to tailor your snacks to your taste buds!