For this project, I created an annual report for Nike, focusing on the evolution of their running shoes and key milestones in their innovation. The report is designed in both print and digital formats, showcasing Nike's commitment to performance and design through a dynamic and engaging layout.
My print version of the Nike Annual Report highlights the history of running shoes, making the physical shoes a central design element. Bold imagery and dynamic layouts showcase key innovations while maintaining a clean, modern aesthetic that reflects Nike’s legacy.
I adapted my Nike Annual Report from print to digital by maintaining key design elements while giving the website a distinct stylistic approach. The digital version preserves the essence of the brand but explores a more interactive and dynamic layout suited for the web.
While the site isn’t fully fleshed out, it serves as the foundation for what the final experience could be, balancing consistency with a fresh, screen-friendly aesthetic.