Scope
Brand Identity & Illustration
Brand Identity & Illustration
Client
Personal Project
Software Used
Adobe Illustrator & InDesign
Adobe Illustrator & InDesign
The heart behind Rowdy’s Coastal Arts is to create a business that sells sustainable and local souvenirs. Many souvenir shops source their products from China, resulting in unsustainable manufacturing processes and a limited selection.
With Rowdy’s, I aimed to create merchandise and a brand inspired by the culture of New Smyrna Beach, FL. This led me to combine surf and local arts cultures, with a local as the mascot!
Sketches & Process
