With this project, I was tasked with designing new covers and supporting advertising materials for 3 classic literature novels. The demographic that I focussed on while designing these covers was teenage readers and the younger generation. Since these novels are classics and older, there is less interest in reading them with this demographic, so I felt that this problem needed to be solved. Each novel has its own design focus. I chose to differentiate to add more depth to the piece and allow more variety.
Novel Cover #2
For Catch 22 by Joseph Heller, I chose to I chose to take a type-dominated approach throughout the cover and incorporated colors that exuded insanity. I knew I wanted the bomb to be the focus of the piece, so I had the title take the shape of the bomb. The color palette is inspired by WW2 American fighter pilots.
Novel Cover #1
For The Martian Chronicles by Ray Bradbury, I chose to represent Mars with a simple monochromatic illustration to allow the colors to draw the viewer's eye. I felt that having the design have a strong illustrative approach allows for the beauty of Mars to be shown.
Novel Cover #3
For Frankenstein by Mary Shelley, I chose to represent a more novel-accurate depiction of Frankenstein's monster. I wanted to incorporate this because it helps the reader be more immersed in the novel and separates it from the movie depiction. I also added elements of foreshadowing to give interest to the novel while also keeping the plot hidden.
Poster Design
To help promote the new edition of Catch-22, I created a poster that incorporates elements of the novel covers. I chose to have a variety of sizes for the bombs to help show depth and convey a plot point in the novel.
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I wanted to incorporate an important quote from the novel that helped give a synopsis of the story. I wanted to keep the style similar to the novel but different enough to be set apart.
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I wanted to expand on the idea of bombs falling with the most important quote from the novel which explains what Catch 22 is.
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I wanted to take one of the gravestones from the cover and tell more of the story by giving information about Victor Frankensteins’ death, while still keeping the plot hidden.